Carolina Hurricanes

Challenge

As the Hurricanes were going into a new season, they wanted to push the creative limits of their annual marketing campaign while also staying true to their brand vision for the year.

Solution

For the first time on ice, Vū engineered a two-LED setup utilizing a hemisphere Volume and LED flat wall to create a fully immersive environment for player content capture.

Key Stat

Shooting virtually saved the Carolina Hurricanes over six figures compared to traditional video shoots

Tools Used