What is Virtual Production?

As a creative, you’ve probably heard about virtual production, but do you really know how it works and what it can do for you? Let’s explore how virtual production helps save you time and money and gives you full creative control by allowing you to see the final product in real-time. 

Production Company: Cloudhouse Studios | Virtual Art Department: The Apiary Studios | Virtual Production Studio: Stray Vista Studios, powered by Vū

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Creativity + Control Gives You Confidence

On your next shoot, what if you knew the weather would be perfect? What if you could literally move the trees and mountains to their desired location in-camera? Virtual production gives you full control of all of this, giving you the confidence you need to see your creative vision come to life.

Control Your...

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Make environmental changes on the fly

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No more rain and endless golden hour

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Predictable expenses with reduced surprises

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No permitting and road closures

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Eliminate time in post-production


The Technology That Makes It All Happen

Virtual production is a filmmaking technique that combines live-action filming with computer-generated imagery in real-time. It involves the use of advanced technologies such as real-time rendering, motion capture and virtual reality to create a seamless integration of live-action footage and computer-generated content.

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12 Advantages to Virtual Production

Discover the power of virtual production and the primary reasons why content creators are choosing this cutting-edge technology to bring their visions to life.

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Have no Fear

7 Common Fears With Virtual Production

Changing your tried and true approach to production and cinematic storytelling can be a scary proposition. At Vū, we understand your concerns and are investing in people and solutions to help innovate content creation in ways that were not possible a short time ago. So let us help you overcome some of the fears you may have with virtual production.

1. Virtual production requires a certain level of technical expertise, which can be difficult to find in-house.

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Vū focuses on recruiting highly skilled in-house experts and collaborating with experienced virtual production companies. This guarantees that your production will benefit from the best talent available. Moreover, Vū is dedicated to investing in Virtual Production training programs and partnering with film schools to nurture fresh and emerging talent. This approach ensures that not only is the technology cutting-edge, but also the personnel operating it are highly qualified and trained.

2. Virtual production is fake and does not look real.

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With advancements in LED technology and real-time rendering, virtual production can now create incredibly immersive and lifelike environments that can be indistinguishable from the real thing. At Vū, we work with our clients to create customized virtual sets that meet their unique needs and specifications. Our team of experienced creatives and technicians work together to ensure that every detail is accounted for, from lighting to texture and motion, to create a fully realized and convincing environment.

Moreover, virtual production with LED walls offers a level of flexibility and control that is simply not possible with physical sets. With this technology, you can create and manipulate environments in real-time, allowing for greater creativity and experimentation during the production process.

At Vū, we are committed to creating virtual environments that are both visually stunning and convincing, so you can bring your creative vision to life in a way that is both cost-effective and efficient.

3. Virtual Production with LED walls is too expensive.

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We understand that the upfront cost of investing in virtual production with LED walls can be a concern for some productions. However, we have made the investment in this innovative technology and equipment, and we have found that allowing our clients to bring their productions into our virtual space is an affordable and cost-effective solution when compared to traditional production methods.

In fact, by using virtual production with LED walls, our clients have been able to save on expenses related to travel, location scouting, and set design. Additionally, the real-time nature of virtual production can reduce the need for costly post-production work and reshoots.

We believe that virtual production with LED walls is a worthwhile investment for any production looking to create immersive environments and stunning visual effects. At Vū, we are committed to making this technology accessible and affordable to our clients, so they can bring their creative visions to life without breaking the bank.

4. I won’t be able to achieve my shots due to technical limitations.

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Virtual production with LED walls has revolutionized the way filmmakers approach creating movies, TV shows, and even commercials. It offers a unique opportunity to blend the physical and virtual worlds, enabling creators to produce high-quality visuals and immersive experiences. Virtual production is often combined with traditional production methods. For example, using a combination of practical sets and LED walls can provide greater flexibility and control over the final product. This approach enables filmmakers to capture specific shots and lighting effects using traditional methods while using the LED wall to create more complex virtual environments.

The key to overcoming limitations in virtual production with LED walls is to approach it with a mindset of experimentation and creativity. Filmmakers should embrace the technology's capabilities while also being willing to adapt and find alternative solutions when necessary. Vū provides our clients with previs and techvis so that we can de-risk your project before we get into production. With the right approach and mindset, virtual production with LED walls can offer an unparalleled level of creativity and flexibility, leading to truly immersive and unforgettable cinematic experiences.

5. The workflow is too different and difficult.

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While it's true that the workflow for shooting on LED walls can be different from traditional sets, it doesn't have to be overwhelming or too difficult. At Vū, we work closely with our clients to help them understand the unique workflow and preparation required for virtual production with LED walls.

Our experienced team of experts can provide guidance and support throughout the planning and preparation process, ensuring that your production is well-prepared and can execute the shoot smoothly. We also offer customized solutions to fit your specific needs and schedule, so you can create stunning visual effects without compromising on time or quality.

Moreover, the real-time nature of virtual production with LED walls can streamline the production process, as it reduces the need for time-consuming post-production work and reshoots. This means that you can produce high-quality content more efficiently and cost-effectively.

In summary, while there may be some differences in workflow and preparation required for virtual production with LED walls, our team at Vū is committed to making this technology accessible and easy to use for all productions. We’re here to support you every step of the way and ensure that your production is a success.

6. It would just be easier if I shoot this the way we normally do.

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This may be a true statement in some cases and Vū is a full-service production company that will enable you to create your content in the best way whether it is in a traditional studio, on location or utilizing Virtual Production.

7. I’ve never done this before, and I do not want to look foolish or incompetent.

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It's completely understandable to feel hesitant about trying new technology or techniques in filmmaking. However, virtual production with LED walls is becoming an increasingly popular and valuable tool in the industry, and it's worth exploring the benefits it can offer. It's important to remember that virtual production with LED walls requires a learning curve, but with proper preparation, training, and support, the process can be smoother and more successful. By taking the time to learn about the technology and working with our team of experienced professionals, you can gain the knowledge and confidence to use virtual production with LED walls effectively and achieve your creative vision. At Vū, it is very much our reputation on the line and we take every precaution to ensure the success of your production from conceptualization to final pixel delivery.


How Can We Help?

You don’t have to have all of the answers to explore virtual production as an innovative new filmmaking tool. Our team at Vū is here to help! Let’s connect and talk more about how virtual production can enhance your creativity and give you the confidence you didn’t know you were missing.

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