University of Florida

Challenge

The University of Florida Athletics Department wanted to stay one step ahead of its competition to attract the best student athletes to the university. Embracing innovative technologies is part of the charge to the entire athletic department.

Solution

A partnership between the creative department and each team's coaching staff led to the installation of SwampVū - a permanent LED studio on campus, providing an interactive, immersive content creation tool for student athletes and resulting in a 20x increase in content output.

Key Stat

All 19 UF athletics teams utilized SwampVū in 2023

Tools Used