The future of AI content production.

A profound threat is quietly forming beneath the noise. A seismic shift in the way we create. This newcomer isn’t just another tech cycle—it’s a total rewrite of how media will be made. We’re living in the chapter where AI becomes the main character.

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From linear to liquid.

Instead of fixed precreated content, AI technology allows viewers to reimagine the ending during the show, adjust presentations while presenting them, and interact with content on the fly. Gone will be the days of boring linear presentations and stories.

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The great compression.

As the cost and time to create high quality content continues to decrease and become more commoditized the old agency and production models will have to evolve or be eliminated. One thing is certain, in this new age of media: survival is not guaranteed.

29%

Decrease in Feature Films

39%

Decrease in Scripted TV

26%

Decrease in Reality TV

Content is evolving from boxes to boundless.

A new era of collaboration is here with immersive, group experiences. The way we experience content is extending beyond the screen to a fully immersive and environmental delivery. The room itself is now an actor in the scene, as are the doors.

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