Powering Creativity at MLC Connect 2025

This year marked our third consecutive appearance at MLC Connect, and it may have been our most impactful one yet. As a proud presenting sponsor, Vū took center stage—bringing not one but two Vū One systems to elevate the entire experience.

In the Concourse, our Vū One powered dynamic speaker presentations, giving every talk a polished, immersive feel that captured attention and sparked conversation. Over in the PNC Lounge, the second Vū One transformed MLC Media Day into a next-generation production environment, providing teams and leagues with a firsthand look at how cutting-edge virtual production can streamline content creation and storytelling.

The feedback we received from attendees was overwhelming, sports creatives, league representatives, and production teams all shared how useful and inspiring they found the technology. Many told us that seeing Vū One in action gave them a fresh perspective on how they could bring more creativity, efficiency, and innovation to their own workflows. It also sparked new ideas for reimagining fan experiences, from dynamic in-stadium content to interactive virtual environments.

From panels to pitches, MLC Connect once again proved to be a hub of inspiration for the creative sports community. We loved every minute of connecting with attendees, swapping ideas, and showcasing how virtual production is revolutionizing the way content is created for sports teams and leagues.