Studio Spotlight - The Unexpected Way cj Advertising Brought Law to Life

This year, cj Advertising partnered with the team at Vū Nashville, a leading virtual production studio, to produce a powerful series of commercials for personal injury attorneys. Their goal was to create high-impact, cinematic content that resonates with clients and demonstrates the attorneys’ readiness to respond in urgent, high-stakes situations, such as truck accidents.

A key part of the production’s success came from the use of SceneForge, Vū’s previs software. With SceneForge, the video production team was able to plan their shoot in advance, ensuring a smoother, more efficient day on set. Combined with Vū’s advanced LED volume wall inside the Nashville virtual production studio, cj Advertising brought attorneys into realistic environments without ever leaving the studio.

By leveraging the immersive possibilities of virtual production technology, cj Advertising was able to place attorneys directly at the scene of a crash, providing an authentic and compelling visual narrative for law firm marketing campaigns. This level of storytelling not only reinforces the attorneys’ expertise but also builds stronger connections with their audiences through innovative virtual production storytelling.